We did our homework before the dog ate it.
After a decade in the vitamin industry, we know a thing or two about research. Something we noticed? Human supplements use standardised, clinically-trialled ingredients, but pets supplements use generic. We didn't think it was fair, so we fixed it.
Leading with purpose
We only use top-quality ingredients that have been rigorously vetted by product formulators, vets, nutritionists and science lovers.
KSM-66 Ashwaghanda root extract
In a 4 week, double-blind randomised controlled study, of 24 dogs experiencing stress and anxiety, KSM-66 was shown to relieve fear, anxiety and hyper-excitability.
CarniKing L-carnitine promotes healthy BMI and muscle function in canines. Dogs taking Carniking® gained significantly* more lean muscle mass after a 14 week exercise program, compared to the control group.